Mailchimp vs ConvertKit: Which Email Marketing Tool to Choose for Bloggers
As a blogger, building and maintaining a robust email list is essential to your success. But choosing the right email marketing platform can be challenging. In this article, we'll compare two of the most popular email marketing tools, Mailchimp vs ConvertKit.
Mailchimp
Mailchimp has been around since 2001 and has evolved into a full-fledged marketing platform. They currently have over 18 million users and offer a wide range of features, making it an excellent solution for beginners and advanced marketers alike.
Pricing Mailchimp offers a freemium model, which means you can use the platform for free up to a certain number of subscribers. Their paid plans start at $9.99 per month, and the price increases based on the number of subscribers you have.
Ease of Use Mailchimp's user interface is intuitive and straightforward, making it easy to use for beginners. They also offer pre-designed templates and drag-and-drop editors for creating emails, landing pages, and signup forms.
Features Mailchimp offers a wide range of features, including automation, A/B testing, audience segmentation, and advanced reporting. They also have integrations with many other third-party tools, including WordPress, Shopify, and Facebook.
ConvertKit
ConvertKit is a newer email marketing platform that was founded in 2013. It's geared towards bloggers and creators and has a more straightforward approach to email marketing.
Pricing ConvertKit's pricing is straightforward, starting at $29 per month for up to 1,000 subscribers. The price increases based on the number of subscribers you have.
Ease of Use ConvertKit is easy to use, although their user interface is not as intuitive as Mailchimp's. They offer drag-and-drop editors for creating emails, landing pages, and signup forms, but their templates are limited.
Features ConvertKit's features are geared towards bloggers and creators, making it an excellent solution for those who want to focus on building their email list. They have automation, A/B testing, advanced reporting, and audience segmentation features. They also offer integrations with many popular third-party tools, including WordPress, Shopify, and Teachable.
So, which one should you choose?
Ultimately, the decision to choose between Mailchimp vs ConvertKit depends on your specific needs and budget. If you're just starting, Mailchimp's freemium model may be more attractive. However, if you're a blogger or creator looking for a more straightforward approach to email marketing, ConvertKit may be the better option.
In summary, both Mailchimp and ConvertKit are excellent email marketing tools that offer a range of features. The best way to decide which one to choose is by evaluating your specific needs and trying out both platforms before making a final decision.